Focus on Your Brand Experience and Personal Word of Mouth Marketing

When anyone working with you starts to talk about your business, your products or services or you, it’s either because they’re really happy about the experience, or they are unhappy with it. Sometimes the disconnect happens when they feel that interacting with you or your business should “flow” a certain way. There is an expectation of the connection that is not met.  All of your interactions with your...

Can One Gain Enough Confidence To Be A Good Leader?

I tend to believe that the reason people lack confidence comes down to 2 things. One, they’ve been beaten up emotionally over the course of their lifetime and thus don’t know how to find confidence on their own. Two, their lack of confidence stems from the unknown. In a strange way, those tips and most of the other posts I write on this blog are geared towards education of what good leadership principles...

Are startup founders entrepreneurs or poker players?

In the U.S., small business (less than 250 employees) makes up nearly half the GDP and accounts for more than half the employment. But with the Great Recession, a number of these small businesses have gone bankrupt. The bets that entrepreneurs put on themselves came up short. But that’s why they are called “bets” — these entrepreneurs are knowingly exposing themselves to risk, and potentially, a great...

7 Email Marketing Campaigns to Generate More Leads

Many businesses have an email newsletter, but we hear they often want to do more. To help you get started with segmented email marketing campaigns, here are seven email marketing campaigns you can do right now to attract and capture more leads, which will turn into more sales. As a marketer, it’s your job to...

Great Leadership: Purpose Must be a Priority

As the leader of your team, you must clearly understand and be able to pass on the purpose of your organization and your team’s role within that organization. If you don’t know the purpose of your efforts, you certainly won’t be able to inspire your team to success. Communicating purpose will take more than...

8 Tips For Creating a Great Case Study

Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in a way that will make your ideal potential customer become your customer. The following are...

Restaurants and Social Media: How to Optimize Your Networks

Social media is a great tool for any restaurant to connect with customers – but only if you use it right. Though these sites are a casual online meeting place for customers, it’s a strategic business opportunity. Thus, optimizing your site to be found and get customers in the door is key to making your efforts worth your while. To make the most of these sites you’ll want to consider keyword use, coupon...

Startups, failure is no excuse for failing to communicate.

It may sound like a pretty obvious thing to say but the single most important people for a startup is its users. While it is true to say that investment can criticial, and staff help drive a business, a service or product has to have users in order to attract both of those in the first place – with very few exceptions. All startups are inherently focused on their users to help them grow, but that same focus...

Forget the geeks, learn about your company by going where your customers are

I’m a geek and given the choice I will always choose to hangout with my own “kind”. Having launched a product and started a service business I quickly realised that I had to break out of my habits and start going to where my customers really are. That’s why, when I was given the opportunity to speak to an entrepreneur and startup founder about this subject, I immediately jumped on board. Jeremy Kagan...

Why are managers so afraid to show some happiness?

Ingvar Kamprad is not merely a multi-billionaire and the top guy of company employing well above 100,000 people worldwide – he’s is also a happy person, and he’s not afraid to show it. The same goes for many other top executives like Tony Hsieh of Zappos, Herb Kelleher of Southwest Airlines, Jørgen Vig Knudstorp of LEGO and Brin&Page of Google. Richard Branson of Virgin is perhaps the most famous...